We built for Elsie a new digital strategy with the redesign of their digital supports improving the overall experience of the genetics orders workflow.
Analyse and increase Elsie digital presence in the healthcare industry redesigning the website and the existing web platform.
In collaboration with Elsie’s team, we built a new digital strategy that consisted in finding the positioning of the company in the market with a redesign of the website and the platform.
What are the main problems that led Elsie to come to us? With whom and how is Elsie communicating? Who is looking for Elsie and why? Who are the business partners? Who are the product users? A set of genetically structured questions to get to know Elsie.
Listening to those who were profoundly knowledgeable about the genetics business has created the space for us, together with Elsie team, to point in a direction of intervention. A roadmap was created which included the redefinition of the brand, the redesign of the website and the platform.
The gateway that generates the brand’s first impression to healthcare facilities, physicians, laboratories and patients. The structure of the new website was carefully designed to be aligned with these different audiences and the UI designed to be adaptable to the contents that are being updated.
Asking for a genetic test can be tricky. We spoke to medical experts about this task so that together we could apply the best practices to make this task easier.
We started by intervening in the main flows so that development would start as early as possible and the application could be tested on the most commonly used features.
Taking into account the various physical scenarios in which these tasks are executed, the application was designed responsive in order to deliver the best user experience.
— Pedro Lopes, Head of Product at Elsie